Man Of Steel teaser

The Man of Steel teaser debuted with The Dark Knight Rises this weekend.  In a word: underwhelming.  I'm not sure what makes WB/DC think that Superman is still regarded on the level of, say, Batman or Harry Potter. 

A Superman trailer needs to demonstrate why the movie and the character are still worth people's time.  Superman: The Movie demonstrated over thirty years ago that a man could fly--we're not impressed by that anymore.  We need mouth-watering action and something we know will be new and different; flashing Zach Snyder's name partially fixes the first half of that equation and Christopher Nolan's partially fixes the second.  But they're going to need more.  They can't just throw up the "S" logo and get people to excitedly bounce in their plush and fluffy theater seats the way they once would (when theater seats were a lot less plush and fluffy).  Comic-Con got a lengthier look at MOS and I can understand why you'd show it there first, but doesn't it seem easier to give us the same thing you gave them?  Especially since it apparently blew the roof off the place? 

Here's hoping the first full trailer gives us that kind of feeling and not the "again?" kind of feeling.